ZEROXTREMECOOL
07-19-2003, 08:24 PM
Things became complicated this past Monday, when Yahoo! announced its $1.63 billion acquisition of Overture. This deal follows recent merger-mania in which Yahoo! bought Inktomi, ad Overture snapped up AltaVista and AllTheWeb (FAST).
In 2003, Overture was expected to gross over $1 billion, taking a 15-17% slice of the online advertising pie thanks to numerous syndication deals, which include Yahoo!, MSN and AOL.
To make things even more interesting, Yahoo! is paying Google for its search results. Here's my take on how things may play out, and what it will mean to you:
1. By the end of 2004 when MSN's agreement with Overture expires, don't be surprised to see Microsoft launch its own PPC service or buy FindWhat (who just bought Espotting). It has already publicly stated that it's going head-to-head in the search game by hiring top scientists [1] to take on Google with a program dubbed MSNBot, which will replace Inktomi.
When the MSN agreement with Overture runs out, expect a big hit to Yahoo!'s earnings. MSN accounted for one third of Overture's revenues in 2002. Most likely, Yahoo!/Overture will try to make up this decline by increasing the number of listings shown on Yahoo!
2. It's unlikely that AltaVista will continue to crawl the Web on its own. AltaVista.com will probably end up serving results exclusively from Overture, much like the Infoseek/Go.com deal.
3. Expect Google to drop its relationship with Yahoo!, and Yahoo! to serve results from either the Inktomi or FAST/AllTheWeb databases. If I were a betting man, I'd guess the latter. Don't expect things to move fast though -- Yahoo! bought Inktomi 6 months ago and still hasn't done anything with it.
4. By the end of 2003, I'm hoping to see much better integration between the Overture PPC service and the Inktomi and AltaVista paid-inclusion service -- one that's likely to be dropped.
5. There are just three companies left in the search engine field that really matter: Google, Yahoo! and MSN.
Expect to deal with another PPC service soon, along with some major confusion as the pecking order of who-powers-who changes, and old search technologies are laid to rest. There are just three small players left: FindWhat/Espotting, Ask.com/Teoma and Looksmart/Wisenut. I expect the first to be bought by MSN"
info brought from R7
So what the **** do you guys think bout this **** kinda relates to me early post bout the search eng.
BTW follow what yahoo is doing by buying or joining with sum of these other sites we might see sum security holes keep the eyes out people!
In 2003, Overture was expected to gross over $1 billion, taking a 15-17% slice of the online advertising pie thanks to numerous syndication deals, which include Yahoo!, MSN and AOL.
To make things even more interesting, Yahoo! is paying Google for its search results. Here's my take on how things may play out, and what it will mean to you:
1. By the end of 2004 when MSN's agreement with Overture expires, don't be surprised to see Microsoft launch its own PPC service or buy FindWhat (who just bought Espotting). It has already publicly stated that it's going head-to-head in the search game by hiring top scientists [1] to take on Google with a program dubbed MSNBot, which will replace Inktomi.
When the MSN agreement with Overture runs out, expect a big hit to Yahoo!'s earnings. MSN accounted for one third of Overture's revenues in 2002. Most likely, Yahoo!/Overture will try to make up this decline by increasing the number of listings shown on Yahoo!
2. It's unlikely that AltaVista will continue to crawl the Web on its own. AltaVista.com will probably end up serving results exclusively from Overture, much like the Infoseek/Go.com deal.
3. Expect Google to drop its relationship with Yahoo!, and Yahoo! to serve results from either the Inktomi or FAST/AllTheWeb databases. If I were a betting man, I'd guess the latter. Don't expect things to move fast though -- Yahoo! bought Inktomi 6 months ago and still hasn't done anything with it.
4. By the end of 2003, I'm hoping to see much better integration between the Overture PPC service and the Inktomi and AltaVista paid-inclusion service -- one that's likely to be dropped.
5. There are just three companies left in the search engine field that really matter: Google, Yahoo! and MSN.
Expect to deal with another PPC service soon, along with some major confusion as the pecking order of who-powers-who changes, and old search technologies are laid to rest. There are just three small players left: FindWhat/Espotting, Ask.com/Teoma and Looksmart/Wisenut. I expect the first to be bought by MSN"
info brought from R7
So what the **** do you guys think bout this **** kinda relates to me early post bout the search eng.
BTW follow what yahoo is doing by buying or joining with sum of these other sites we might see sum security holes keep the eyes out people!